Monday, 6 January 2020

ENTREPRENEURSHIP & CAREER LEGACY

“When you grow up, you tend to get told that the world is the way it is and your life is just to live your life inside the world, try not to bash into the walls too much, try to have a nice family, have fun, save a little money.That's a very limited life. Life can be much broader once you discover one simple fact, and that is that everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you'll never be the same again” (Steve Jobs)
The keys to a successful entrepreneurial career in the 21st century is discovering your purpose, leading yourself, becoming the  CEO of your life, having multiple streams of income, saving, investing, and controlling factors of production while operating in the primary, secondary or tertiary  economy; understanding industry value chains, land, labour, finance, technology automation and leadership. Many companies today were started by entrepreneur (s) who made the entrepreneurship career choice and along inspirational enterprising career journeys built legacies. 

ENTREPRENEURSHIP CAREER SELECTION AND BUSINESS SUCCESS

 “Entrepreneurship is a mind-set and an employment choice, enabled by the ability to consistently identify and co-ordinate scarce resources to develop opportunity” (Dr Beem Beeka)

 Anita Roddick founder of the Body Shop suggests when trying to choose a business ask yourself these 3 questions

1.     What makes me mad?
2.     What am I good at?
3.     What separates me from the pack?

Steve Mariotti founder and former president of the global nonprofit Network for Teaching Entrepreneurship (NFTE) says to succeed:

  1. Satisfy a consumer need
  2. Buy low, sell high
  3. Keep good records
Always think out of the box and put yourself in the customers shoes to solve their problem and provide solutions. Don’t get wrapped up in your product or service. Your focus is to sell what people want to buy. This means you need to present your product or service in such a way that consumers find irresistible.


ENTREPRENEURSHIP CAREER LEGACY & COMPETITIVE ADVANTAGE


If you can leave an entrepreneurial legacy. Shannon L Alder says "Carve your name on hearts, not tombstones. A legacy is etched into the minds of others by the stories they share about you" and Jim Rohn advises "All good men and women must take responsibility to create legacies that will take the next generation to a level we could only imagine (Jim Rohn). 
Ladies, gentlemen and companies to gain competitive advantage, stay in business for years and leave a legacy, your brand, product or service has to meet any of these criteria:

1.     Faster
2.     Cheaper/less expensive
3.     Simpler/easier
4.     More efficient
5.     Aesthetically prettier/beautiful (package, brand)
6.     More secure (guarantees)
7.     More features
8.     More value 
9.     Better design
10.  Better service/excellent customer service
11.  Better advertising or endorsement
12.  More available (geographical spread)
13. Consistently innovate
The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.
Warren Buffett

Today knowledge is free. It's like air, it's like water... There's no competitive advantage to knowing more than the person next to you. The world doesn't care what you know. What the world cares about is what you can do with what you know.
Tony Wagner


Employees are a company's greatest asset - they're your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission.
Anne M. Mulcahy

The most powerful natural species are those that adapt to environmental change without losing their fundamental identity which gives them their competitive advantage.
Charles Darwin


2. How to Start Your Own Business: Entrepreneurship Career Edition 2 (Entrepreneurship Career Startup Edition Book 1)

3. Mu Koyi Sana’a (Hausa Entrepreneurship Book)

4. The Entrepreneurs Tool kit. The African Business Roundtable (ABR). 

5. A Practical Guide: How to Start and Grow Your Own Business. 

6. Effective Ways to Know, Manage or Motivate your Team to Attain High Profitability.


 DOCTORATE THESIS

7.  Beeka, B. H (2015) Entrepreneurship as a Viable Career Choice for Nigerian Youth. Sheffield Business School, Sheffield Hallam University Doctor of Philosophy Thesis. 
JOURNALS 


SHEFFIELD DOCTORAL CONFERENCE: WON BEST PAPER 

10. Beeka, B. (2011) Entrepreneurship as a career choice: Opportunity recognition model from an emerging economy. In Lee, B and Palmer, N.J (Eds) Sheffield Doctoral Conference Proceedings, pp. 19-36. Sheffield: The University of Sheffield Management School Research Office. 
#LEAD #ECC #Career #Employability #Intrapreneurship #Entrepreneurship #DrBeekaAcademy
“Once you decide to work for yourself, you never go back towork for somebody else” (Alan Sugar)

 “If you're doing something outside of dominant culture, there's not an easy place for you. You will have to do it yourself” (Ava DuVernay)
“Allow your passion to become your purpose, and it will one day become your profession” (Unknown)

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